Nets hope kids will swoon for soapy serial telenovelas

As producers and broadcasters look to adult-skewing fare to inspire programming that will keep older kids watching children's channels longer (See 'The co-viewing conundrum,' p. 78), one genre catching their attention is the telenovela. The daily soap opera-style programs known for their often over-the-top melodrama have hooked adult Latin American viewers for years and, not surprisingly, are proving to be just as sticky with the pre-teen set.
By
March 27, 2009

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