Looking to create new forms of entertainment on several platforms, video game publisher Electronic Arts has made an investment in Stupid Fun Club, video game designer Will Wright of The Sims fame’s new idea hub.
The entertainment think tank is in charge of developing new IPs across a variety of media from video games and movies to TV, online and toys. Will Wright, the designer behind the hugely popular Sims franchise, and most recently Spore, will be leaving EA to run Stupid Fun Club, which he and the video game publisher own equally as principal shareholders.
From this investment, EA also gains the right to develop game concepts from SFC projects.
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