Universal Studios Consumer Products Group is extending Curious George’s reach with an all-new infant licensing program, Curious Baby.
Houghton Mifflin Harcourt is leading the way with a new baby-centric book line and Universal is looking to build an upscale design-driven program around the new publishing effort.
Houghton Mifflin Harcourt is kicking off the Curious Baby program later this year with My Curious World (cloth book), My Little Boat (bath book and toy) and Counting (board book with beads) with more titles to follow. Universal is currently on the hunt for partners to launch complementary gender-neutral Curious Baby product in 2010, including layette, early development toys, gifts, nursery décor, bath, feeding and daily care essentials.
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