iPhone therefore iApp

While it's fair to say that Nintendo DS and DSi still command the lion's share of the kids business feeding into the portable games and entertainment market, the fast-growing base of more than 85 million iPhone (61.6 million) and next-gen iTouch (23.4 million) users is generating a micro-market of its own for downloadable games and applications that certainly has kids IP owners paying attention. In the last four months, Nickelodeon, PBS Kids Sprout and Disney have all dipped their toes into the iApp market that is pegged to generate more than US$1.2 billion in 2009.
By
May 8, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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