Mandarin print ads to reach 2.7 million Chinese-Canadians in the fall

In an effort to break new ground vis a vis targeted promotions, Robert Miller, president of Studio Licensing (Canada's exclusive licensing agent for Nickelodeon), has developed a multicultural strategy to officially launch a Ni Hao, Kai-lan range in Canada this fall.

By Gary Rusak

May 8, 2009

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Mandarin print ads to reach 2.7 million Chinese-Canadians in the fall

In an effort to break new ground vis a vis targeted promotions, Robert Miller, president of Studio Licensing (Canada's exclusive licensing agent for Nickelodeon), has developed a multicultural strategy to officially launch a Ni Hao, Kai-lan range in Canada this fall.

READ THE FULL STORY

About The Author

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