Zeroing in

In our crunch-stricken climate, the glib mantra of the moment in media circles seems to be 'flat is the new boom.' And there couldn't be a more apt description of the 2009 US kids upfront, which is expected to just squeak past last year's US$850-million take, thanks in large part to some comparatively resilient advertising categories.
By
May 8, 2009

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu