Zeroing in

In our crunch-stricken climate, the glib mantra of the moment in media circles seems to be 'flat is the new boom.' And there couldn't be a more apt description of the 2009 US kids upfront, which is expected to just squeak past last year's US$850-million take, thanks in large part to some comparatively resilient advertising categories.
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May 8, 2009

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