New IPs look to hit the jackpot in Vegas

Lucas finds force favoring The Clone Wars
Howard Roffman, president of Lucas Licensing, knows the bar has been set pretty high for 2009/10, as Star Wars, driven by spin-off The Clone Wars, was the top license in 2008. However, he's not looking to stray from the formula that put the IP at the top of the heap and plans on mining the second season of Cartoon Network hit Star Wars: The Clone Wars to refresh existing licensed lines. 'The clone troopers from the first season are now becoming characters in their own right,' says Roffman. 'We are going to play that up a lot this year.'
By
June 1, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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