A deal with The Jim Henson Company will see its preschool property Sid the Science Kid getting an online store at TysToyBox.com.
Beginning July 1, the virtual shop will start carrying print-on-demand apparel, featuring characters from the science-based series, along with other licensed products, including DVD featuring Sid’s first season. Ty’s will grow the product line throughout the summer and fall, adding plush and other products.