Dinosaur King, part of the 4Kids Entertainment’s brand portfolio, has signed two new licensees in the UK and Ireland.
Aykroyd & TDP Licensing will produce boys’ nightwear and underwear and Smith & Brooks are on-board with a range of apparel, including leisurewear and swimwear to launch in spring/summer 2010.
Dinosaur King airs on Jetix and GMTV Kids in the UK and RTE2 in Ireland, chronicles the adventures of Max, Rex and Zoe, known as the D Team, who search the world for cards that have the power to bring dinosaurs back to life.
Aykroyd & TDP and Smith & Brooks join the property’s roster of licensees in the UK that includes Vivid Imaginations (toys), Upper Deck (TCG), Sega (video games), H Grossman (outdoor toys), Ensobrados (pogs) and Pyramid Posters(posters, badge packs and key chains).