4Kids snaps up Euro licensees for Artlist Collection IPs

It looks like licensed merch for The Dog, The Cat and The Pig properties is continuing to make its way throughout Europe. 4Kids Entertainment has inked a raft of new deals for the Artlist Collection brands.
June 16, 2009

It looks like licensed merch for The Dog, The Cat and The Pig properties is continuing to make its way throughout Europe. 4Kids Entertainment has inked a raft of new deals for the Artlist Collection brands.

Decortex in the UK and Ireland is now on board to roll out The Dog pet products (leashes, collars, dog bedding, mats, clothing, and bowls) slated for an October retail launch, making it the first pet deal for the UK. Another first-time deal is with Fashion UK for branded t-shirts for all three properties.

Embassy in France is a new partner for The Pig and will release children’s nightwear, underwear and swimwear, along with girls and adult t-shirts. Hachette, meanwhile, has been signed for The Dog gift books.

Over in Poland, Lithuania, the Czech Republic and Latvia, stationery and back-to-school products featuring The Pig and The Cat will come from Pentra.

Lavatelli Trasformazioni Plastiche in Italy will produce wall stickers and storage boxes for The Dog and The Cat, with Dedit on board for The Cat and The Pig stationery and gifts, and Sadoch for The Dog gift wrap and bags.

GAS territories will see The Dog chocolate surprise eggs from SweetSpa, and, following the success of its The Dog calendars, Korsch Verlag is bringing The Cat and The Pig into its portfolio.

Finally, Carlton Publishing has landed a multi-territory deal for The Pig gift books in the US, UK, France, Italy, Greece and the Nordics.

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