Hallmark Cards is the latest licensee to join forces with Marvel Entertainment, as its portfolio of superhero properties steps into the social expressions world.
The multi-year agreement will see Hallmark rolling out greeting cards, electronic and mobile greetings, party goods and Crayola arts & crafts products for the US and Canada in spring 2010 – many of which will feature lights, sound and personalization based on Marvel’s classic comic book look.
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