Disney surfs into netbook market

G lobal sales of netbooks (more compact, inexpensive laptops designed primarily for wireless communication) expected to surpass the 35 million mark this year, making the category one of the hottest in the consumer electronics market right now. And it didn't take long for a major kids player to stake a claim in the space. Not surprisingly, licensing giant Disney Consumer Products is one of the first IP owners to take the leap and has partnered with Taiwan-based CE multinational ASUS to develop a branded kid-friendly netbook for the mass market that rings in at US$349.
By
July 27, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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