Nickelodeon Kaleidoscope: Kids talk brands and advertising, part two
From the subtlety of product placement to the in-your-face approach of pop-up ads, this generation of kids and teens are no strangers to advertising. Having grown up being marketed to, they're accustomed to all types of advertising, which has created nothing less than a group of very savvy consumers. In fact, they expect to be marketed to, and that's okay. And though some may claim they don't like advertising, this research shows kids (especially teens) are responding to ads in both positive and negative ways. So really it's not that they don't like marketing - they simply don't like bad marketing.
July 27, 2009
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