LazyTown forges fresh approach to fruit and vegetable marketing in the UK

Icelandic export LazyTown sprang onto the global kids entertainment stage in 2004 with the set goal of teaching children about the fun of leading a healthy life and the series' self-consciously positive message has been a hit on airwaves in more than 100 territories, most recently in the UK on CBeebies. But translating the property's popularity into licensing success has proven tricky.
By
July 27, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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