LazyTown forges fresh approach to fruit and vegetable marketing in the UK
Icelandic export LazyTown sprang onto the global kids entertainment stage in 2004 with the set goal of teaching children about the fun of leading a healthy life and the series' self-consciously positive message has been a hit on airwaves in more than 100 territories, most recently in the UK on CBeebies. But translating the property's popularity into licensing success has proven tricky.
July 27, 2009
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