Putting a new twist on ‘old media’ marketing

Launching a new kids IP in the US isn't getting any easier. Broadcast and retail space is growing ever tighter, while harnessing the distribution power of the web is proving problematic for many indies. But Peter Keefe, president of Keefe Entertainment and creator of 1980s sensation Voltron, is betting traditional marketing, mixed with new media, will foster a sure-fire formula for cutting through the clutter and getting his new concept Z-Force off the ground.
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July 27, 2009

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