Babies ‘R’ Us is putting high fashion on-board through a new deal with designer Cynthia Rowley that will see her stylish baby products landing at the retailer this September.
Called Hooray, the line includes layette and playwear (ranging from US$7.99 to US $29.99) and baby blankets, bibs and diaper bags (US$5.99 to US$39.99), and will be available in 155 BRU stores, including its flagship TRU store in Times Square, as well as online at Babiesrus.com.
The retailer will support the Hooray launch with a marketing campaign, including print and online promos, in-store signage and a dedicated boutique online at Babiesrus.com/CynthiaRowley. The collection will expand in 2010 to include bedding, soft bath items, room décor and more.
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