Hasbro roams Toys ‘R’ Us aisles with exclusive Jurassic Park line

It's been more than 15 years since Jurassic Park hit the big screen, and toyco giant Hasbro is looking to bring back some dino play this fall as it launches a new action figure line based on the blockbuster hit.

August 26, 2009

It’s been more than 15 years since Jurassic Park hit the big screen, and toyco giant Hasbro is looking to bring back some dino play this fall as it launches a new action figure line based on the blockbuster hit.

Under agreement with Universal Partnerships & Licensing, Hasbro will be bringing a new and exclusive action figure line to Toys ‘R’ Us stores across the US. The range includes the Park Basic Dinosaur Two-Pack Assortment, Deluxe Dinosaur and Figure Assortment, Electronic Dinosaur Assortment, and Deluxe Electronic T-Rex, all for ages four and up.