With Brand Licensing Europe just under a month away, HIT Entertainment has inked a master toy deal for preschool-targeted property Fireman Sam with UK-based Character Options.
Character Options is now handling a multi-category licensing deal for the UK. The new agreement will see the toyco rolling out ranges of plastic play-sets, vehicles, and figurines, plush and role-play toys, with the first wave of product hitting retail in spring/summer 2010.
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