Seeing is believing

Getting an early buy-in from key retailers can make or break a licensing program. And this year, along with its returning retail buyer's lounge, Brand Licensing is aiming to show these all-important partners how licensed products of all stripes will fit into their planograms and look on their shelves with three new retail concept areas.
By
September 4, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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