Brand Licensing property primer

Octonauts follow up Olivia at Chorion
Brand-new 52 x 11-minute CGI series The Octonauts has been tapped for the next big push at the London-based IP house. Aimed squarely at girls and boys three to six years old, the property is relying on its unique visual style and quirky scripts to set it apart from the pack. 'It's like Star Trek meets Hello Kitty,' says Bettina Köckler, Chorion VP of licensing sales.
September 4, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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