Crayola outlines innovative online plans
According to metrics expert Nielsen's latest kids and computers study, the amount of time young surfers spend online has shot up 63% in the past five years and some 16 million kids between ages two and 11 now make up 9.5% of all US internet users. Given those stats, you'd think traditional play like arts & crafts might be in trouble, but not if category leader Crayola has anything to say about it. Instead, it's found a way to keep hands-on creative play alive in the digital space.
September 4, 2009
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