Targeting the Christmas sales season, Italy’s Rainbow and pan-Euro toyco Simba are readying a large TV campaign in Germany for its Winx Club Fashion Dolls launching this month.
Simba has an extensive TV ad campaign on free-TV stations such as Super RTL for five weeks between October 12 and November 22, with at least 170 commercials airing on Nickelodeon Germany this fall. The toyco will be distributing the dolls to retail outlets across that country.
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