To build up exposure for The Saddle Club in the UK and Ireland, Paris-based Marathon Media has appointed Ignition Licensing as the girl-targeted property’s sub-agent.
The deal will see Ignition taking on the merch rights for the IP, following its online TV and DVD launch in the territory.
Marathon will soon be announcing other new partners in key Euro markets to develop a range of product categories, including publishing, comic books, toys & games, promotion, stationery and apparel.
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