One of MGA Entertainment’s newest doll lines, Moxie Girlz, will be getting an on-air boost as Canuck broadcaster Teletoon incorporates the product into its latest tween-targeted comedy series.

E1 Entertainment’s Majority Rules, which debuted this month, will see a promo that includes branded Moxie Moments along with a Show Us Your Moxie contest.

It’s the first-ever in-show integration campaign for Teletoon, which will see the Moxie Girlz logo in the first four eps of the live-action/animated comedy series. The brand will appear in the background of several scenes (i.e. inside a locker, bedroom wall), and the integration will be reinforced through a multi-platform promo and contest components.

Moxie Moments will see characters from the series introducing 30-second clips from the show to demonstrate their courage, energy and unique style. They’ll air during the broadcast of the first four eps and will also be available to stream on the Moxie Girlz microsite on teletoon.com

Meanwhile, viewers have the chance to win one of four weekly themed Moxie Girlz prizes during The Show Us Your Moxie contest, which runs until Monday, October 5. Grand prizes for each week include a shopping spree and makeover, $1,000 towards lessons or classes to help the winner achieve a goal, a prize pack to encourage the creative side, and the winner in the final week will be able to take three friends to dinner and a movie by a chauffeur-driven limousine.