As Guess with Jess preps for its November launch on CBeebies, Classic Media has expanded its deal with UK licensee Cohen & Wilks International to launch licensed apparel.
The three-year deal, running until June 2012, will see a line of apparel, outwear and swimwear for the new preschool brand. CWI also holds the licensing rights to Classic’s Postman Pat SDS for outerwear and rainwear.
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