Looking to build the international portfolio of boys action property Rollbots, created by Ottawa, Canada’s Amberwood Entertainment, 4Kids Entertainment has brought on four new licensing agents.
Exim Licensing will handle the IP’s rights in Central and South America, Tycoon Enterprises will oversee Rollbots activity in Mexico, while Wild Pumpkin Licensing International takes over in Australia and New Zealand, and Segal Licensing becomes the Canadian agent.