UK indie agency Rocket Licensing is heading to Brand Licensing with Skatelab, a skateboarding lifestyle brand from The Jim Henson Company’s The Hub.
It’ll be the brand’s first foray into Brit territory, which has already made a name for itself in North America. Rocket will be targeting six- to 14-year-old boys and will be looking for partners in apparel, including tees, sweats, hoodies, leisure pants, jackets, shorts, knitwear, underwear, headwear, footwear and socks.
Rocket hopes the initial specialty-retail-targeted program will open the door to a wider range of categories, including food, drink, gifts, music compilations, home textiles, mobile phone, computer and video game accessories.
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