Three new global licensing agents have taken on RDF Rights’ preschool property Waybuloo.
Merchantwise will be handling the IP rights in Australia and New Zealand and seeking out partners for a licensing program, as the Waybuloo series debuts on pubcaster ABC this December.
RDFR has also tapped Exim Licensing in Latin America and Copenhagen-based Kidz Entertainmentto rep Waybuloo in Nordic, Eastern Europe and Russia territories.
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