Bolstering the program for its upcoming feature film slate, Marvel Entertainment has joined forces with arts & crafts giant Crayola to create products featuring its line of superheroes.
The multi-year license agreement will see the licensee producing and marketing a range of products based on Marvel Studios’ Iron Man 2, Thor, The First Avenger: Captain America and The Avengers, in a variety of categories, including Crayola Mess-Free Color Wonder (coloring books, posters, coloring pages, markers, finger paints and stamps) and Crayola Color Explosion (coloring pages; sketch and draw sets; dry erase activity sets; and a light-up tracing desk).
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