Parallel worlds
Nickelodeon bowed iCarly in 2007. The show-within-a-show about Carly Shay and her friends who busied themselves producing webisodes broke new ground and solidly tapped into kids' growing comfort with the multiplatform universe. In the intervening two years, not much has come along that incorporates non-linear storytelling tools to drive the narrative of a linear series and weave viewers' offline and online lives together in the way iCarly has. Sure complementary websites are pretty much mandatory these days, but series that include viewer input and content are harder to come by. That may be about to change.
October 1, 2009
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