EA plays along with mommy bloggers

After witnessing the results of Lucid Marketing's campaign for its title Boogie, Redwood City, California-based Electronic Arts developed an in-house mommy blogger strategy specifically for generating buzz around games published under its Play label.

October 1, 2009

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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EA plays along with mommy bloggers

After witnessing the results of Lucid Marketing's campaign for its title Boogie, Redwood City, California-based Electronic Arts developed an in-house mommy blogger strategy specifically for generating buzz around games published under its Play label.

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