With the recent news that Australian licensing agency Stella Projects has picked up the rights to Miffy, it has also brought on Louise Elkington to helm the role of senior licensing executive based in Melbourne.
Elkington comes to Stella with licensing experience from Warner Bros. Consumer Products, as well as UK-based CPLG and Design Rights International.
Her responsibilities will include Miffy brand management and already Stella has tapped DesignWorks as the property’s master apparel licensee, as well as Corell Brands as the footwear licensee for both Australia and New Zealand.
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