Oral care giant Colgate-Palmolive (India) and Nickelodeon India have teamed up on a line of licensed toothpastes featuring SpongeBob SquarePants and Dora the Explorer.
The launch event saw the Nick costumed characters doling out tips on oral hygiene, and free free dental check-ups for the kids. Large format retailers, such as Spencer’s, Big Bazaar and Hypercity, will carry the toothpastes.
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