Performance Brands to rep Build-A-Bear

On the heels of last week's Brand Licensing event, UK-based agency Performance Brands will be taking on the licensing rights to the Build-A-Bear Workshop in Europe.

October 5, 2009

On the heels of last week’s Brand Licensing event, UK-based agency Performance Brands will be taking on the licensing rights to the Build-A-Bear Workshop in Europe.

Currently; there are more than 50 of the children’s retail shops in the UK, with more in mainland Europe, and Performance Brands will be looking for more kids licenses in other markets.