L.A’s MarVista Entertainment and Active TV have formed an alliance in Cannes this week.
The new agreement will see MarVista taking on the exclusive distribution rights to Active’s indie family entertainment properties outside of Australia and New Zealand, while Active acquires the option rights for the two territories to formats repped by MVE.
Additionally, Active will assist and support the sales and marketing of MVE’s series, formats and family entertainment/variety programming (excluding movies and telemovies) down under. Both companies will also be looking for opps to work together on projects to be repped by Active in Australia and New Zealand, by MVE in the US and Snap TV in Latin America, the latter of which also recently aligned with MVE.
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