Andrea Strauss is stepping up from her position as senior director of Nickelodeon Consumer Insights to VP of the division.
She’ll continue serving as the in-house expert on the lifestyles and attitudes of kids, teens, young adults and their parents for all of Nickelodeon’s brands, as well as completing brand assessments for consumer products and recreation.
Prior to joining the Nick gang, she served as a senior consumer analyst at Grey Advertising and manager of advertising research at Norman Hecht Research.