Chipmunks sing with new multi-tiered merch program

If Fox Licensing & Merchandising has its way this holiday season, retail shelves will be alive with the sound of chipmunks, Alvin and the Chipmunks that is. The licensor has 20 partners on-board to support a broad licensing program for December release Alvin and the Chipmunks: The Squeakquel.

November 13, 2009

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Chipmunks sing with new multi-tiered merch program

If Fox Licensing & Merchandising has its way this holiday season, retail shelves will be alive with the sound of chipmunks, Alvin and the Chipmunks that is. The licensor has 20 partners on-board to support a broad licensing program for December release Alvin and the Chipmunks: The Squeakquel.

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