Chipmunks sing with new multi-tiered program

When Alvin and the Chipmunks, the first CGI movie based on the 1950s icons, pulled in more than US$360 million at the box office in 2007, Twentieth Century Fox Licensing & Merchandising was admittedly caught a little unawares. But Hollywood often provides second chances in the form of sequels. And with Alvin and the Chipmunks: The Squeakquel set to launch in US theaters on December 23, 2009, Fox got to work early on building a wide-reaching mass-market program that's ready to come to fruition.
By
November 25, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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