• BBC holds talks about floating Worldwide (Financial Times)
• Why are Zhu Zhus selling so well? (Time)
• Google to track TiVO viewing habits (CNet News)
• Electronic Arts CEO weighs in on the digital future of games (Wall Street Journal)
• A look at Avatar’s interactive promo campaign (Mashable)
• Nickelodeon’s food ads slammed in report (CBS News)
• USA Today’s first look at Shrek Forever After (USA Today)
• Lightsaber-wielding robots are here (Gizmodo)