Cookie Jar’s licensing arm CPLG has added tween girl fashion brand Bobby Jack to its portfolio.
The agency will now rep the exclusive international licensing rights for the monkey property, creating and overseeing a broad L&M program outside the US. It will look to expand with new art programs and exclusive designs for partners and retailers. CPLG will include new categories in 2010, such as HBA, fashion accessories, toys, games and publishing, while Cookie Jar’s digital media division will work on increasing Bobby Jack’s website traffic by offering fans new content and downloads.
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