Turner CN Enterprises has sealed a bunch of new deals and renewals for Ben 10, which already boasts more than 60 UK licensees.
Joining the Ben 10 roster are Mask-arade (paper masks), Publishing International (sound books) Itzme (digitally enhanced wall coverings) and Little Star Creations (head phones). Turner CN Enterprises is also working with Premier Portfolio on the development of specific products for travel retail, including airlines, airport shops and ferries.
Master licensee Bandai has developed exclusive product lines for the UK and the toyco’s recent joint initiative with retailer Top-Toy in Denmark has led to the creation of a Ben 10 Flexi Track, a construction track system that’s currently being sold at all major UK toy retailers.
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