Jakks cooks up mech program for Girl Gourmet

For the first time in its 15-year history, Malibu, California's Jakks Pacific is developing a licensing program based on one of its proprietary IPs. It's tapped L.A.-based The Name Game, headed up by Holly Rawlinson, to act as the licensing agent and extend toy line Girl Gourmet into the consumer products realm.
January 20, 2010
About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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