Young adults, parents and social media

In last month's Kaleidoscope, we explored social media and the role it plays in kids' and teens' lives. After coming away with a better understanding of their motivators and how the medium manifests in their world, we're turning our attention to adults. Through our continued partnership with Insight Research Group, we dove into the second half of this research seeking to understand how young adults ages 18 to 24 and parents of kids ages nine to 17 inhabit the social media landscape.
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January 20, 2010

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