Roaring into co-branding

At press time, shareholders were set to cast their final votes on the Disney/Marvel deal, but it was business as usual for the house of superheroes. Marvel, in its efforts to further appeal to boys and men alike on the merch front, has entered into three unprecedented co-branding deals.

By Gary Rusak

January 20, 2010

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Roaring into co-branding

At press time, shareholders were set to cast their final votes on the Disney/Marvel deal, but it was business as usual for the house of superheroes. Marvel, in its efforts to further appeal to boys and men alike on the merch front, has entered into three unprecedented co-branding deals.

READ THE FULL STORY

About The Author

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