The house of Hello Kitty has a new VP, as Sanrio Global Consumer Products promotes Stefano Mastropietro.
Based in the company’s German HQ, he’ll handle operations in EMEA and will work on developing global strategies to expand the existing international biz, as well as creating new opps within existing territories. Mastropietro will also focus on new products and product categories within licensing, as well as exclusive co-branded partnership programs, and continue developing Sanrio’s characters for licensing, product development and retail partnerships.
Previously, Mastropietro served as director of international licensing with Sanrio and comes from a background of textile businesses, music and entertainment.
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