Little Airplane Productions and Greater New York’s YMCA have joined forces to produce a series of new PSAs to support parents raising healthy families.
Actress Marcia Gay Harden will be featured in the campaign, built around four core messages to foster family togetherness, along with promoting the YMCA’s free starter kit to build a healthy family home. The spots show kids providing candid commentary on a variety of topics, from family dinners to play and how mom and dad can be role models.
The first PSA launches on TV stations in New York next month, and the YMCA plans to share the spots with other YMCAs across the US and Canada to use in their local markets.
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