Scholastic keeping Clifford on charitable track

New York-based Scholastic Media is gearing up for Clifford the Big Red Dog's big 5-0 in 2012 by steering the IP in a decidedly charitable direction. For the second year, the Be Big campaign, which urges fans of all ages to incorporate Clifford's Big Ideas into their everyday lives, is the driver for the property's consumer products and marketing promotions plans.
By
February 2, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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