Disney XD unveils results of pan-Euro tween study

Having never known a world without the internet, today's tweens are proving to be a bit flummoxing when it comes to providing them with relevant, engaging media content. And driven by the quest to find out how differently tweens consume media and view their place in the world, Disney XD undertook a lengthy pan-European study of the demo. The net just released its findings and the effect they will have on program development.
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February 2, 2010

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