Reboot

When it comes to US toy sales, and those of most consumer products for that matter, there were few bright lights in 2009. So it's surprising that one of the categories that's grown despite the economic storm raging at retail is one that at first glance seems antithetical to the budget-conscious ethos currently driving US consumer behavior. Yes, the robots may be taking over.
February 2, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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